Does Universal Search change your Health Insurance Business?
Anyone who has ever put effort into running a marketing campaign to promote a health insurance company will be quick to tell you success stories are few and far between. Selling health insurance is not an easy task and what’s more, promoting this type of business can cost a fortune.
Most health insurance agents have given up on the pay per click advertising, as with the introduction of the Google quality score many of the campaigns started to cost a lot more due to inefficient optimization of the agent’s landing pages and websites. The times of simple Adwords campaigns is unfortunately over.
With a limited amount of high traffic keywords, smaller health insurance companies are finding themselves up against the larger corporations and they are experiencing difficulty keeping up with their rivals. At between $9 and $15 per click the expense can easily put them out of the running as far as a cost effective business is concerned.
Traditional SEO takes a long time and there is no guarantee that you are actually get the desired ranking in the organic listings in the search engines. Even in the organic listings the competition is fierce, with aged domains of giant insurance corporations, tons of backlinks, Google ranking and so forth.
Everything did actually change for the better with the introduction of universal search in the search engines. The Internet world has reached a new dimension and there is tons of traffic out there. For example, YouTube, the popular video sharing site has exceeded the success of Yahoo as a search engine.
Universal search basically means that search engines pull a variety of mediums like shopping results, video results, news results, blogs etc. in the search engine result pages to offer the consumer a variety of sources in different formats.
As a result health insurance marketing these days has to focus on more than search engines. It needs strategies to market health insurance agents and plans by way of blogs, videos and social networking sites as well as other Web 2.0 properties. The combined traffic from these sources is much greater than search engine traffic so the way forward for small health insurance companies is to get a blog underway, show some videos and let the consumer become aware of what you have on offer in innovative and exciting ways.
Examples of Ohio Health Insurance video clips from John Harvey: Ohio Individual Health Insurance and Ohio Health Insurance Quote
